In the ever-evolving world of body art, where tradition meets technology, British tattoo artists are finding themselves at a digital crossroads. For years, Instagram has been the go-to platform for showcasing their designs and gaining a loyal following. However, the social media giant’s changing algorithms and increasing competition are making it harder for artists to reach potential clients. As a result, many are seeking more reliable ways to grow their businesses. Enter Unlucky77, a Leicester-based company specialising in designing bespoke websites for tattoo artists and parlours.
Instagram, once a fertile ground for tattoo artists to cultivate their brands, now often feels like a crowded marketplace. With over one billion monthly active users, standing out has become a Herculean task. The platform’s shift towards favouring paid promotions over organic reach has further complicated matters. This has left many tattooists feeling like their meticulously crafted posts are disappearing into a void, unseen by the very audience they hope to attract.
“Instagram used to be great for getting our work out there,” says Alex Candela, a prominent tattoo artist based in the city. “But now, unless you’re willing to pay for ads, your posts just don’t get the same engagement. It’s frustrating because our art is our livelihood.”
In response to these challenges, tattoo artists are increasingly investing in their own websites. A personal website offers a level of control and customization that social media simply can’t match. It allows artists to present their portfolios in a way that truly reflects their brand and artistic vision, free from the constraints of Instagram’s layout and ever-changing algorithms.
Leicester’s Unlucky77 has emerged as a pivotal player in this digital shift. Founded by design industry veteran Antz White back in 2020, Unlucky77 understands the unique needs of the tattoo community. The company offers bespoke web design services that cater specifically to tattoo artists and shops, helping them create an online presence that stands out in a saturated market.
“We know what it’s like to be an artist trying to make a mark,” says Antz. “Our goal is to give tattoo artists the tools they need to showcase their work and attract clients without being at the mercy of social media algorithms.”
Unlucky77’s services go beyond just web design. They offer comprehensive packages that include SEO optimization, online booking systems, and e-commerce capabilities for selling merchandise and aftercare products. This holistic approach ensures that tattoo artists can manage their business more efficiently while providing clients with a seamless online experience.
For artists like Candela, the shift to a dedicated website has been transformative. “Having my own site has been a game-changer,” he explains. “I can display my portfolio exactly how I want, and clients can book appointments directly through my site. It’s made the whole process so much smoother.”
The trend towards personalised websites is not just a fleeting one. As the digital landscape continues to evolve, having a strong, independent online presence is becoming increasingly crucial for tattoo artists looking to grow their business and reach new audiences. Companies like Unlucky77 are at the forefront of this movement, helping to ensure that the artistry of tattooing thrives in the digital age. In a world where digital visibility is key, British tattoo artists are rewriting the rules, one website at a time. With the help of Unlucky77, they are turning their backs on the limitations of of Instagram and embracing a future where their art can truly shine.